THE FOUNDER

SHOE CREATIVES was founded in Norway in 2021 by Jayd Telo, as a discovery platform connecting buyers and consumers with today's independent footwear designers and brands from around the world. Now based in Portugal, the vision was built around a belief that design reflects place — and that the industry needed a front-row view of where footwear, lifestyle, art and culture meet.

THE BRAND

The aim is to inspire and empower independent brands, and create a community that showcases and promotes real creativity. We support individuality, praise originality, and admire the raw art and craft of footwear.

OUR NEXT CHAPTER

Shoe Creatives is evolving into a dedicated intelligence platform for the brands and retailers shaping what comes next, connecting the right designers to the right buyers, backed by real data. It's built for the ones doing this properly: conscious about what they make, committed to sustainability, inclusive and diverse by design. Brands that leave the world a little better than they found it.

THE FOUNDER
THE BRAND
OUR NEXT CHAPTER

THE FOUNDER

SHOE CREATIVES was founded in Norway in 2021 by Jayd Telo, as a discovery platform connecting buyers and consumers with today's independent footwear designers and brands from around the world. Now based in Portugal, the vision was built around a belief that design reflects place — and that the industry needed a front-row view of where footwear, lifestyle, art and culture meet.

THE FOUNDER

THE BRAND

The aim is to inspire and empower independent brands, and create a community that showcases and promotes real creativity. We support individuality, praise originality, and admire the raw art and craft of footwear.

THE BRAND

OUR NEXT CHAPTER

Shoe Creatives is evolving into a dedicated intelligence platform for the brands and retailers shaping what comes next, connecting the right designers to the right buyers, backed by real data. It's built for the ones doing this properly: conscious about what they make, committed to sustainability, inclusive and diverse by design. Brands that leave the world a little better than they found it.

OUR NEXT CHAPTER