The brand was founded in 2016 by Simone Nunes, in São Paulo, Brazil, with the idea of deconstructing home design and integrating it with fashion, creating a concept that allows customers to carry home-inspired craftsmanship, quality, and exclusivity with them. The brands style can be described as sculptural, avant-garde, artistic and unconventional, and found the aesthetic for its collection by studying the archives and values ​​of objects and furniture.